World famous Finnish underground artist/children's hero M.A.Numminen stars in this series of commercials for 0100100, helmed by Nalle for N2 Helsinki. These wonderful commercials were created as a fantasy dream where M.A. sings the wonderfully unforgettable 0100100-song. As an added bonus, M.A. wanted us to hide a rat in each film, see if you can find them!