Why try at all when it’s easier to…you know, not try?

The Finnish verb ”Yrittää” means both to try, and to be an entrepreneur. This film, directed by Markus Virpiö plays with these two words in the field that we Finns find oh so familiar: ice hockey. Speaking through the humorious coach it shows how ridiculous the whole concept of NOT trying, not being an entrepreneur is. 

Soon after being released the film got lots of views and shares in social media. That’s the best kind of feedback one can hope for. 

The team behind the film are the creatives from Make It Simple, plus director Markus Virpiö and producer Petteri Lehtinen.