Vellu has 25 years experience in directing - enough said.

The Finnish collective sub-consciousness is packed with his best work. He handles all styles with ease, but feels most at home with quirky, off-beat humour. The 7 years spent as an art director in the largest Finnish advertising agency gives Vellu a definite edge, when it comes to understanding what the creative team really means - what the strategy behind the script is and how the consumers are supposed to react.

Nowadays he is working as a creative director and MD, but takes part in directing also. Especially animations are close to his heart and he has become some kind of specialist in 3D-animations. Creating real world from zeros and ones is something magical.

During spare time he is making knives and other handcrafts at his workshop in Lohjansaari. Take a look www.velluvalla.fi